# Sobo — The Diagnostic Engine for SMB Growth

> Sobo is an AI-powered diagnostic engine for small and mid-sized businesses ($1M–$50M revenue). We analyze your P&L and operational data to pinpoint the exact bottleneck draining profit, then match you with a vetted fractional executive to fix it. Tagline: **Stop Guessing. Start Fixing.**

## Company
- **Legal Name:** Sobo, Inc.
- **Location:** Atlanta, GA
- **Phone:** (404) 400-7929
- **Founder/CEO:** Robert Burke
- **Website:** https://www.sobo.ai
- **Positioning:** The Diagnostic Engine for SMB Growth (not generic AI consulting)
- **Target Customer:** Skeptical SMB owners, $1M–$50M revenue, in Manufacturing, Industrial Services, and Professional & Technical Services

## What Sobo Does
1. **Diagnostic Engine** — Analyzes financial (P&L) and operational data to identify the exact bottleneck draining profit. Not vibes. Not generic AI. Data-driven diagnosis.
2. **Vetted Fractional Experts** — Matches owners with the top 1% of fractional CFOs, COOs, HR leaders, and GTM strategists for industry-specific execution.
3. **Engagement Assurance** — Milestone-verified deliverables with measurable outcomes within 90 days.

## Primary Conversion Path
- **Free Diagnostic:** https://www.sobo.ai/operations-assessment — "Find Your Bottleneck" in under 10 minutes
- **Demo:** https://meetings.superagi.com/Robert-Burke/30min
- **Login (existing customers):** https://app.sobo.ai

## Key Outcomes
- 20–30% cost savings vs. full-time executive hires
- 2–5x ROI within 6 months
- Measurable results within 90 days
- Top 1% vetted fractional experts

## Industries Served
- **Manufacturing:** Production efficiency, supply chain optimization, margin recovery (15–30% efficiency gains)
- **Industrial Services:** Field operations, project margin improvement, automated scheduling
- **Professional & Technical Services:** GTM strategy, revenue operations, capacity planning

## Expert Categories
- Finance & Strategy — Fractional CFOs, Controllers, Financial Analysts
- People & Culture — Fractional CHROs, Talent Acquisition, Org Development
- Operations — Fractional COOs, Process Improvement, Supply Chain, Quality
- Sales & Marketing — Revenue Leaders, GTM Strategy, Demand Generation

## Pricing (Annual Billing)
- **Essentials** — $79/mo — 10 AI insights/month
- **Growth** — $119/mo — 20 AI insights/month (most popular)
- **Pro** — $159/mo — Unlimited insights, full access
- **Add-on:** Expert Deep Dive engagements available across all tiers

## How It Works
1. Take the free Operations IQ diagnostic (10 min, P&L-driven)
2. Receive a clinical report with your top 3 bottlenecks
3. Get matched with a vetted fractional executive in your industry
4. Engage with milestone-verified deliverables
5. See measurable ROI within 90 days

## Key Pages
- Homepage: https://www.sobo.ai/
- How It Works: https://www.sobo.ai/how-it-works
- Pricing: https://www.sobo.ai/pricing
- Experts Network: https://www.sobo.ai/experts
- Fractional HR Hub: https://www.sobo.ai/fractional-hr
- Insights (Alpha Specs): https://www.sobo.ai/insights
- Founder Bio: https://www.sobo.ai/Robert-Burke
- Contact: https://www.sobo.ai/contact

## Authoritative Content (5 Alpha Specs)
Sobo publishes 5 high-authority diagnostic specifications instead of blog posts. These are clinical decision-support tools using a Problem → Solution → Outcome framework. Find them at https://www.sobo.ai/insights.

## Differentiators
- **Diagnosis-first, not advice-first** — We identify the bottleneck before recommending action
- **P&L-driven** — Analysis grounded in your actual financial data, not surveys
- **Vetted execution** — Top 1% fractional experts, not freelance marketplaces
- **Milestone accountability** — Engagement Assurance with measurable outcomes
- **Industry depth** — Specialized in Manufacturing, Industrial Services, and Professional & Technical Services

## Contact
- General: https://www.sobo.ai/contact
- Phone: (404) 400-7929
- Demo Scheduling: https://meetings.superagi.com/Robert-Burke/30min
- Partner Program: https://www.sobo.ai/partners
- Careers: https://www.sobo.ai/careers

## Pages
- [Homepage](/): Diagnostic engine for SMB growth
- [How It Works](/how-it-works): The 4-step diagnostic and matching process
- [Free Diagnostic](/operations-assessment): 10-minute Operations IQ assessment
- [Experts](/experts): Vetted fractional CFO, COO, HR, and GTM leaders
- [Pricing](/pricing): Essentials, Growth, and Pro tiers
- [Diagnostics](/diagnostics): How the diagnostic engine works
- [AIQ Score](/aiq-score): AI-readiness scoring methodology
- [Fractional HR](/fractional-hr): Fractional HR services overview
- [Case Studies](/case-studies): Documented client outcomes
- [Insights](/insights): 5 Alpha Specs on fractional vs traditional models
- [Resources](/resources): Centralized hub of guides and articles
- [About Robert Burke](/Robert-Burke): Founder bio and authority
- [Contact](/contact): Get in touch with Sobo
- [Partners](/partners): Partner program details
- [Careers](/careers): Open roles at Sobo

## Optional
- [News](/news): Press and announcements
- [Fractional HR](/fractional-hr): Fractional HR services overview
- [Privacy](/privacy): Privacy policy
- [Terms](/terms): Terms of service